Long delayed, enforcement of the Fair and Accurate Credit
Transaction Act (FACTA) Red Flags Rule finally began in January
2011. With this regulation in effect, it’s no longer enough to ensure
the proper disposal of sensitive information.
Now, businesses of all kinds are required to create
and put in place a written Identity Theft Prevention Program ( ITPP )
– and can suffer civil penalties and
injunctions if found to be in noncompliance.
What’s in it.
The Red Flags Rule spells out what compliance is – essentially,
what needs to go into the written plan. With a reasonable plan
in place, companies should be able to:
• Identify the so-called “red flags” – patterns and activities
that may indicate the presence of identity theft
• Build methods for detecting red flags into standard
• Document all responses taken in reaction to signs of
potential identity theft
• Update the plan over time to stay current with evolving
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Fortunately, the Red Flags Rule “includes guidelines to help
financial institutions and creditors develop and implement a
Program, including a supplement that offers examples of red
Who should pay attention.
As with FACTA itself, the Red Flags Rule has implications for
organizations of all sizes and kinds.
Broadly, it covers two categories of businesses: “financial
institutions” and “creditors.” The definition of “financial institution”
is relatively straightforward:
• All banks, savings associations, and credit unions, regardless
of whether they hold a transaction account belonging to a
• Anyone else who directly or indirectly holds a transaction
account belonging to a consumer.
As for “creditors,” that term covers a lot of ground. Inclusion is
based on three general criteria. Creditors:
• Obtain or use consumer reports in connection with a
• Furnish information to consumer reporting agencies in
connection with a credit transaction; or
• Advance funds to – or on behalf of – someone, except
for funds for expenses incidental to a service provided by
the creditor to that person.
Last-minute changes to the rule somewhat limited the scope of
what constitutes a “creditor,” but to date there are no hard-and
fast guidelines for which businesses fall under the rule and which
According to the Federal Trade Commission, “Examples of
groups that may fall within this definition are utilities, health care
providers, lawyers, accountants, and other professionals, and
telecommunications companies.” But the rule could theoretically
cover any company (or person) that provides a product or service
at a given time and accepts payment for it at a later date.
If that’s not confusing enough, the rule only comes into play if
an organization holds consumer accounts “designed to permit
multiple payments or transactions – or any other account for
which there is a reasonably foreseeable risk of identity theft.”
How to comply.
Because of the Red Flags Rule’s complexity and recent implementation,
it’s best to consult an attorney to see if your organization
falls under its jurisdiction.
You can also search the FTC website
for information on the rule and guidelines on creating an Identity
Theft Prevention Program.
Red Flag Rules Car Dealer Attorney